Customer Activation

HSBC Retail Services helps you increase the number of sales per customer.  We provide an ongoing partnership to develop extensive, integrated marketing initiatives that help you promote and sell your products and services long after the first purchase. Whether it is a creative, targeted marketing campaign to trigger purchases or an innovative risk scorecard to expand credit availability, we work with you to uncover and explore all opportunities to maximize your sales and profitability.

"Thanks to the great work and collaborative efforts of the HSBC team, we’re seeing very high credit penetration rates on our private label credit program. The Bon-Ton credit card is instrumental in providing our customers with the additional value they seek each time they shop with us." – John Gleason, senior vice president, corporate credit, The Bon-Ton Stores, Inc.

Integrated Credit Marketing

HSBC Retail Services integrates credit marketing and retail marketing to drive customer activation. We uncover unique customer insights, create targeted marketing programs and maximize the return on marketing investments to grow your retail and credit sales.

Superior Customer Insight

From profiling to prospecting to segmentation, our capabilities will help you reach your best customers.. We use superior insight to identify the right trigger to get those customers to purchase -- based on analyzing demographics, recent life events, purchasing patterns and merchandise preferences. HSBC Retail Services utilizes marketing mix modeling, design of experiments, and a measure and learn approach to drive your private label credit card share and, ultimately, your bottom line.

Leveraging All Touchpoints

We identify, create and leverage all available communications, such as applications, card carriers, billing statements, emails, Web sites, newsletters, direct mail, point-of-purchase materials, and customer care, to cost-effectively boost sales volume from current customers and to enhance credit sales penetration. We'll develop and execute a cost-efficient marketing campaign that fosters increased sales and profitable growth.