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Press Release
HSBC – North America Adds Sparkle to Helzberg Diamonds’ Private Label Credit Program
20 October 2004
New merchant relationship underscores HSBC’s leadership in private label financing
PROSPECT HEIGHTS, Ill. – October 20, 2004 – HSBC - North America announced today that its retail services business has launched a private label credit card program for Helzberg Diamonds, a recognized name in the fine jewelry business for more than 80 years.
The new private label credit program will complement Helzberg’s current sales strategies by providing quick and efficient processing, as well as personalized customer service for a positive customer and sales associate experience. Cardholders will be able to take advantage of attractive financing offers, free shipping, and advance notice of special events and new jewelry arrivals.
“We look forward to partnering with Helzberg Diamonds, helping them to grow their already strong brand,” said Richard Klesse, managing director of business development and client relations for HSBC’s retail services business. “Our goal is to assist Helzberg in driving incremental sales and build loyalty.”
“It is of paramount importance that our business partners share our desire to support our brand identity of being the leading service provider in the jewelry category,” said Jeffrey W. Comment, Helzberg chairman and CEO. “HSBC Retail Services has that kind of passion, as well as the systems support necessary to provide our stores with credit services that enhance our ability to serve our customers. We are truly excited about the potential of this relationship.”
About Helzberg Diamonds
Helzberg Diamonds is headquartered in North Kansas City, Missouri. The company operates 264 fine jewelry stores in 37 states. Helzberg Diamonds is a subsidiary of Berkshire Hathaway. For more information, visit www.helzberg.com.
About HSBC Retail Services
HSBC Retail Services is a leading issuer of private label (merchant branded) credit cards in the United States. This business provides flexible, customized credit card solutions for the world’s premier retailers and manufacturers and has over 60 active merchant relationships, including Best Buy, Levitz Furniture and Saks Fifth Avenue. HSBC Retail Services is part of HSBC - North America, one of the top 10 financial services organizations in the United States with assets totaling over $275 billion.
About HSBC - North America
HSBC - North America includes all of HSBC's U. S. and Canadian businesses, including the former Household businesses, and has assets approaching $300 billion. The company’s businesses in North America serve more than 60 million customers in five key areas: personal financial services, consumer finance, commercial banking, private banking and corporate investment banking and markets. Financial products and services are offered under the HSBC, HFC and Beneficial brands. For more information, visit: www.hsbcnorthamerica.com.
- Laura Kirsner
- ltkirsner@helzberg.com
- Helzberg Diamonds
- 816-627-1206
