Press Release
50,000 Americans (and counting) Have Started Building a Brighter Financial Future
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Household International encourages consumers to start the New Year off on the right financial track with the Your Credit CountsSM Challenge
PROSPECT HEIGHTS, Ill. - December 11, 2003 - Since the Your Credit CountsSM Challenge started eight weeks ago, more than 6,000 people a week - for a total of more than 50,000 consumers nationwide - have visited YourCreditCounts.com® to take the first step toward improving their financial future. Though tens of thousands more U.S. consumers are expected to take the challenge before it winds down on Jan. 9, 2004, its sponsor, Household International, Inc., a subsidiary of HSBC Holdings plc (NYSE: HBC), continues to encourage people to visit the site and begin to build a brighter financial future for themselves and their families. "The Your Credit Counts Challenge will help people financially prepare for the New Year by providing tools and tips to understand their credit score, an important first step toward setting and meeting personal financial goals," said Oscar-nominated actress Angela Bassett, who has teamed with Household on this important program. "In fact, Household's national survey revealed that while most U.S. consumers agree it is important to know their credit score, three out of four don't, and many people have never even seen their credit report." The Challenge is a credit education campaign that encourages people to understand the importance of their credit score, helping them become better informed borrowers. Household launched the three-month Challenge in partnership with Equifax Inc. (NYSE: EFX) in October 2003. Consumers have until Jan. 9, 2004 to visit YourCreditCounts.com to:
A credit score is a number based on an individual's credit history that helps a lender measure that person's credit risk. Credit scores are based on the information contained in a credit report at the time the score is requested and can vary over time and among credit reporting agencies. Credit scores make loan applications quicker, credit decisions fairer, and credit rates lower overall. Generally, the rule of thumb is the higher the credit score, the lower the risk. "Credit education is an important undertaking in our society," said Robin Holland, senior vice president, customer service of Equifax. "Our goal is to provide solutions that enlighten, enable and empower consumers to manage their financial well-being. Consumers stand to benefit from the Your Credit Counts Challenge by taking a close look at their credit report and score, the most fundamental gauges of their financial well-being."
About Build Your Tomorrow Components of Build Your Tomorrow also include:
More information is available at www.household.com/buildyourtomorrow.
About Household International, Inc.
FOR MORE INFORMATION, CONTACT: or
Kathleen Morrison
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